From EU Field to you – eufreshbalt.eu

Origin

The country and specific region of origin play an important role in shaping how a product is cultivated and produced. Local climate, soil conditions, available natural resources and established farming practices all contribute to its final characteristics. These factors also influence the knowledge and experience of producers, whose expertise has developed over time in response to the needs and particularities of each growing area.

Traceability

Traceability is the ability to follow a product throughout the supply chain, identifying its origin and location at every stage. It is essential, as it enables businesses and authorities to quickly identify batches and take targeted action when a potential food-safety issue arises. Under EU food law and national enforcement measures, traceability requirements are applied throughout the fresh fruit and vegetable supply chain. More specifically, each package placed on the market must display the required product and origin information, including details identifying the packer and/or dispatcher. Businesses involved in the supply chain must also keep records linking each batch to the relevant operators and stages of production, packing, transport and distribution. Quality and food-safety management systems further support the consistent and effective implementation of these requirements.

Safety

Food safety is ensured at every stage of cultivation and post-harvest handling. This includes the responsible use of plant protection products authorised for each crop, in accordance with the approved uses and conditions applicable in the country of production. In parallel, residue monitoring helps verify that pesticide residues remain within the maximum residue levels established under EU legislation. In addition, good hygiene and handling practices during harvesting, sorting, packing and transport help ensure the safety of fresh fruit throughout the supply chain.

Sustainability

Sustainability in fruit production depends on the responsible management of natural resources and the application of appropriate farming practices. As fruit production may require significant amounts of water, targeted irrigation systems can support its efficient use. Balanced fertilisation, sound crop management and measures that support bees and other pollinators contribute to a more sustainable approach that recognises the vital role of nature in agriculture, while helping to safeguard the natural resources and biodiversity on which agricultural production depends.

Quality

Fruit quality is shaped throughout the production process, particularly during cultivation and harvesting. It is reflected in characteristics such as freshness, maturity, color, size, firmness, flavor, aroma and overall appearance. Growers carefully monitor crop development to determine the most suitable harvesting time. This commitment is reflected in the programme message “Picked at Their Peak”, highlighting fruit harvested when its defining qualities have fully developed. After harvesting, careful sorting, grading and gentle handling help preserve these characteristics and ensure that products placed on the market comply with applicable European standards, maintaining their quality and freshness.

Nutrition

Fresh fruit and vegetables contain water, dietary fiber, vitamins and minerals, making them an important part of a healthy, varied and balanced diet. As each fruit and vegetable offers its own combination of nutrients, choosing a variety helps broaden the range of nutrients in the diet. Across Europe, national food-based dietary guidelines encourage their regular consumption.

While the programme promotes a general target of at least five portions a day. Fruits and vegetables can easily become part of everyday eating habits when enjoyed at breakfast, included in meals or chosen as snacks.