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Programme

Picked at Their Peak

EUFreshBalt is a programme co-funded by the European Union and led by ETHEAS, the National Union of Agricultural Cooperatives in Greece.


Running from 2026 to 2029, the programme aims to encourage greater consumption of fresh fruit and vegetables in Estonia, Latvia and Lithuania as part of a healthy, varied and balanced diet, while presenting peaches, nectarines, apples, pears, strawberries and kiwifruit.

Through informative content and promotional activities, EUFreshBalt helps consumers better understand key aspects of fresh European fruit production, including:

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